Ita Buttrose and Bianca Balzer won Gold at the MACA Media Awards for their Today Extra segment, representing active ageing in a positive light.
The Healthy Lifestyle Tips piece highlighted the importance of Seniors making physical exercise a priority, and was recognised by the NSW Ministerial Advisory Committee on Ageing (MACA).
“So many people think older men and women are ‘past it’ but they are so wrong. Gyms for seniors are an exciting growth area,” said Ms Buttrose, herself 76.
“Active older people are a wonderful example to the rest of the community. They are discovering that they can push themselves further physically than they thought possible and they’re rightly proud of their achievements.”
Minister for Ageing Tanya Davies said stories like this challenged negative stereotypes cast on older people and ageing, and highlighted “the real experiences of Seniors across NSW”.
MACA chair Kathryn Greiner AO said more than 100 nominations had been received for this year’s awards.
“The MACA Media Awards aim to create positive discussions about ageing and celebrate unique, balanced and realistic media reports on older people,” Ms Greiner said.
Other stories recognised included investigations into homelessness, the celebration of inspiring life milestones and issues surrounding retirement. Award winners included:
- Current Affairs – 7.30 Report Team, Concerns Over the Rise in the Number of Elderly who are Homeless, ABC
- News – Cathy Stubbs, Penisula Village Celebrates Sixth 100-year-old Resident, Central Coast Gosford Express Advocate
- Images – Tracey Muir, Skydive Australia ‘Cheeky’ Couple Celebrate 73rd Wedding Anniversary with Wollongong Skydive, Illawarra Mercury
- Regional – Cessnock City Seniors Festival Program Recognised at Local Government Week Awards, The Advertiser (Cessnock)
- Advertising – Pimp My Ride – Smashing the Stereotypes, Feros Care
- Special Commendation – “The Late Shift” SBS, Are we Entering the Age of No Retirement?